The FVS Atlas

Explore the ever-evolving landscape of brand identity design with The FVS Atlas – Flexible Visual Systems from (Almost) All Over the World. Serving as the much-anticipated follow-up to Dr Martin Lorenz’s 2021 release on the subject?Flexible Visual Systems – The Design Manual for Contemporary Visual Identities? this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages.