Sports Communication on Social Media and Audience Reactions
This book examines the social media communication of Czech athletes, with a focus on the commercialization of their content. It analyzes the topic from two perspectives: the athletes who share their messages and the fans who receive them, both as sports… celý popis ↓
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- Karolinum
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artforum.skThis book examines the social media communication of Czech athletes, with a focus on the commercialization of their content. It analyzes the topic from two perspectives: the athletes who share their messages and the fans who receive them, both as sports content and commercial promotion.
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| Autor | Turková Kateřina |
| Jazyk | angličtina |
| Počet strán | 228 |
| Rok vydania | 2025 |
| Väzba | Mäkká väzba / Paperback |
| Vydavateľ | Karolinum |
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