Dark Persuasion

A "highly readable and compelling" account (Science) of brainwashing's pervasive role in the twentieth and twenty-first centuries"Riveting. . . . Dimsdale . . . shows how the art of dark persuasion a generation ago led almost inevitably to today's misinformation, cyberbullying and cultlike behavior on the Internet."-Dina Temple-Raston, Washington Post This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media.